The South Africa division of Woolworths Stores launched a new Cabernet Sauvignon Merlot under its Longmarket brand.

Available to consumers in South Africa, it comes in a 2-liter plastic bag housed inside of a cardboard box.

This red wine is described as a bright ruby wine with flavors of red and black berries and a soft, rounded palete with smooth fruity tannins.

When one thinks of fine South African wines, it's hard not to think of Woolworths.

The retail price 55.95 ZAR.