Rum often comes in a varety of fruity-flavors, but Prichards' is putting a twist on flavored rums with their new varieties of Crystal, Cranberry and Sweet Georgia Belle. The Crystal Rum is an unaged rum with a "sweet, almost buttery flavor". The Cranberry Rum is flavored with Ocean Spray cranberry juice and is 70 proof. Sweet Georgia Belle has an interesting combination of peach and mango flavoring.

Prichards Rum is available in 750ml glass bottles for around $30 each.